Book a discovery call with me: https://rooferleads.365growth.io/calendar-social-media
Free Commercial & Residential Appointment Booking Playbook: https://rooferleads.365growth.io/content-marketing-funnel
My Website:
https://www.365growth.io
How I got here…
2001: Graduated from the University of Texas at Austin (Hook’em! ЁЯдШ) with a Mathematics degree and Computer Science minor, launching my career as a Software QA Engineer.
2006: While working in tech, I discovered my passion for digital marketing and dove deep into SEO. Also purchased my first investment property at 24 – because why not dream big?
2007: Launched my first e-commerce store while planning my wedding. Talk about a busy year!
2008: Became a mom and learned the true meaning of multitasking.
2009: Landed my first SEO client in the addiction treatment industry, discovering my knack for specialized marketing in high-ticket industries.
2010-2014: Built and scaled my marketing agency, becoming the go-to expert for addiction treatment centers, generating consistent leads and scaling their businesses.
2015: Expanded my expertise as a Fractional Chief Marketing Officer, helping B2B SaaS companies and home services businesses scale their operations and optimize their marketing strategies.
2016-2021: Continued growing my agency while serving as a strategic marketing leader across multiple industries, refining my approach to B2B lead generation.
2022: Expanded into the roofing industry, applying my proven marketing systems to help roofers scale their businesses.
2023: Went all-in on commercial roofing, developing a proprietary system that combines cold email, LinkedIn outreach, and Meta ads to generate predictable, high-quality leads.
Today: I help commercial roofing companies generate 10-20 qualified appointments monthly through our exclusive territory rights system. We’ve mastered the art of reaching property owners, managers, and decision-makers, turning cold outreach into warm leads.
To all the marketers out there… Success isn’t overnight. I spent years refining my craft, testing different industries, and building systems that work. From writing software test cases to crafting converting cold emails, every experience shaped my approach to marketing.
If you’re looking to scale your commercial roofing business or master B2B lead generation, you’re in the right place.
I share real strategies, backed by real results, no fluff.
Let’s grow together,
Toni
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